Geeta VastralayaA well known retail outlet established since last 35 years offering wide range of men and women clothing, home decor items, Kids clothing, Dress materials and many other house hold items. Challenge There was a need to stand out from the clutter and have a new brand identity with whom the young generation can also associate themselves with in the current trend of mall culture. The company wanted to expand it's retail outlets to other cities and offer more variety of products with a distinct brand presence. Opportunity We designed the new logo for the retail chain and came up with different marketing collateral to reach out to the young audience. New retail outlets showed an overwhelming response which offered world class retail shop experience along with a distinct brand identity to associate with.
Design work
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